Shopping local not only supports your neighbors and the local economy, it offers benefits that you cannot get at large chain retail stores.
Environmental impact is reduced. Local products require less transportation, lowering fuel consumption and costs. Additionally, you travel a shorter distance to purchase them. As a result, less pollution is released into the environment.
Personal connections are made. Small local businesses are committed to getting to know who their customers are as individuals. Also, they, too, live in the community and are invested in its future the same way you are. According to the National Federation of Independent Business, 91% of local businesses volunteer or donate to local causes.
Service is better quality. In order to compete with large chain stores, small business owners also focus on quality service and products. They are more likely to go above and beyond to help their customers and are experts in their business’ field.
Angie's List is a great resource to find trustworthy local businesses in your area.
They offer more unique choices. Supporting local business owners means having the opportunity to find truly one-of-a-kind gifts that department store chains do not sell. Though a single local shop may carry a smaller selection of items, several local businesses together provide a unique diversity in products.
While people fear that large national chains displace small local stores, cash mobs help boost their business. An article in The Boston Globe provides further detail about recent area cash mobs. For more information about how to start and promote a cash mob, click here. Anyone can get involved, and it’s also a great way for local businesses to support other local businesses!
Carlos Vargas, of Vargas & Vargas Insurance, started the successful "Cash Mob Stoughton" to increase business in his community.