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Consumers search the Internet for everything from doctors to cars. They not only look for blogs and websites, but Facebook Pages, Yelp reviews, and YouTube videos. When they start their search, they are comparative to window shoppers on Main Street. The difference between online window shoppers and those on Main Street is they have the option to “follow” or stay in touch with the companies they are interested in long before the sale. This has thrown a wrench into the marketing of many a local business owner. How to you attract and keep online window shoppers interested in your products or …

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