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Schools

Managing Your Personal Brand

Branding allows us to be found and appreciated by the right audiences. An effective branding strategy involves three components: defining the service being marketed, selecting the right target market, and developing appropriate delivery mechanisms and messages. These three components must align with each other; and at least one should differentiate us from the competition. Whether we are professional employees or operating small businesses, we each have a personal brand. Learn to manage yours.

 

John Bates, the Job Guy, is a Career Advisor and Coach who leverages expertise and perspectives gained from 4000+ corporate decision makers since 1997 to help clients develop personal brands that pave the way to rewarding and productive careers as employees or solopreneurs. John is also the President of the Board of Directors for the Tri Town Chamber of Commerce.

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